Onsite SEO:

Google likes an organised page and the best way to “organise” any web page is to use the tools that come with the HTML standard.

This means simply using the H1 tag for the key phrase you are optimizing for and use the h2 to h4 tags to emphasize the semantic keywords that go along with the main key phrase.

To give an example the main key phrase might be:

SEO Advice

Notice that this is in H1 and is followed now by natural text about whatever I am writing about (in this case it is search engine optimization):

Search Engine Optimization

Now you will note that to help support my main key phrase I am now adding a semantic (on topic) sub head in a h2 tag which helps in Google ranking the page well because it is natural and fits with what the subject of this post is.

I might then go on to talk about the next supporting phrase for our SEO posting:

On Page Optimization

which I have put as an H3 tag to give it emphasis.

There is a difference between on page and off page optimization to help your page appear higher in the SERPS (search engine results pages).

Notice that the whole of this reads naturally to the human eye, is informative, unique and very much about the subject… In short this is very good Google food and would rank well if supported by a much more important topic that of:

Back Links

More on this soon…

Link popularity is the building block to search engine placement. Serving as votes for your website’s importants, link popularity should be considered an important part of any Internet Marketing Campaign.

Link building is more than just dropping a link on a website, your link should contain main keyphrases linking to your website. Here is an example: Internet Marketing SEO Consulting vs http://www.pixseo.com  – which would you prefer?

Using keywords instead of a ordinary web address as your incoming link targets website visitors as well as informing the search engines what your website is about.

Note: When working your link popularity campaign be sure to mix up your link drops by using other important targeted keyphrases ( secondary keywords ) themed for your website. Target to a wider viewing audience with a wider selction of targeted keywords.

Although this is just one factor to link popularity, it is an effective, important way to build that connection into your own website.

Reciprocal linking for your Internet Marketing should you or shouldn’t you exchange?

The answer to that question is both yes and no. Let me explain what I mean.

When it comes down to deciding whether to exchange links or begin a reciprocal link campaign you have you have to be careful of the black hat label.

First – stay away from sites with low or zero page rank ( 0-2 ) if possible. These sites need to show value to google before you should consider exchanging links.

Make sure not to link exchange with direct competitors or similar products. You want to separate yourself from the clutter of same products or service. Try to look for sites that have complimentary items – example: you sell film for cameras so it may be a great idea to do reciprocal linking with a site that sells cameras. Do deep research about your potential linking exchange partner by using Alexa (free tool). See if your potential link partners website is generating real traffic at all. A stale site with no real attraction to visitors will not do much for your Internet Marketing Strategy.

Note: Make sure you only exchange links with websites that are related to your business. Do not exchange links with a gambling site if you have a camera film website, Google can smell a rat from a mile away so do not put your website in a bad position for black hat techniques.

But don’t just exchange links for Googles Search Engine. Do reciprocal linking because you and your link partner can benefit from the exchange like cross marketing, helping both websites generate more traffic and supply more options for your visitors which may help you both grow your business online.

How do I exchange links with other webmasters?

When you go to a website you would like to exchange links with see if they have a links page, if so contact the webmaster. Make sure that you look over the website carefully looking for red flags that may hurt your ranking in search or hurt your reputation online. When you contact the webmaster let him know you looked at his site and explain why you think both of you can benefit from this partnership of exchanging links. It is usually helpful to place his link on your site before contacting him and when you send your request inform the webmaster that you already placed link on your site and it will only remain for 10 days. If there is no response remove this link from your links page.

So even thou one way linking seems to hold more weight in search, reciprocal linking still has a place and value in you Internee Marketing.

Most new websites think that the only way to get indexed into Google search or any search engine is to submit there website.

Once a webmaster goes and submits there website into search engines their site normally will be placed on hold. Google calls this the Sand Box affect. This can take months before your website shows in search index.

Do you have months to wait and see if your website shows in Search Engines?

If your answer is no than I have a 4 step easy process that will get your website into Google Search index in some times less than a week and you never submit it to Google.

Read on to find out how.

1) The first thing you want to do is forget about submitting your site directly to the big engines like Google, MSN, Yahoo. This is the old, slow way.

2) Now the next thing you want to do is look online for free online directories and websites to submit your site to. Just type Free Search Engine Friendly Directory List into your favorite search engine. This should give you a good number of websites to start with.

3) Once you have found a list of free directories you can start submitting or suggesting your website. Be sure to place your website into the proper related categories. Try to look for directories that have a page rank of at least 2 to 3 to submit to first. They hold a bit more weight with Google Search than a 0 to 1 page rank sites.

4) Be sure to use a text link with your keyword phrases when submitting rather than just your URL. This will help search engines determine what keywords to index your website under.

That’s it. It is that simple. Google Search and other search engines will find your website link while crawling websites and directories already indexed. Search engines look at this a vote for your site. Because most directories are human edited and if your link has been approved, engines like Google Search realize that your website must have some value.

Note: Not all directories will approve your site submission so you want to continue to find new link possibilities as this is also an excellent way to build link popularity.

Search Engines are always looking to supply new, fresh valued content websites to their update index, increasing the quality of their query results.

There are other things you can do to create links to your website like forum marketing, article submission and press releases but submitting your website to directories works just as well and free directories are all over the net.

Here is a subject that I wanted to vent on; it is the ever-growing appearances of no follow tags showing up on once great high Page Rank sites.

Just in case you may be unaware of what no follow is and what it does I will elaborate a bit.

In Internet Marketing the process of building incoming links is an important one and not only building links from site but also building quality links from sites with high page rank.

These sites are thought of to be authority sites in some cases and to be able to acquire a link from these sites is more valuable than a hundred low page rank sites.

Websites like youtube, digg just for example are considered to be good sources for quality incoming links to your site. And when search engines like Yahoo and Google crawl these sites they come across links into your site and record this information and may help you rank well in search query results.

O so they used to…

The problem now for most Internet Marketing SEO professionals is that we are starting to notice that more of these sites are now implementing no follow tags.

This is a tag that tells the search engines not to follow the links. So if the tag tells search engines not to follow the links they never really know your link into your site is even there.

The reason more websites are using no follow tags is not to hurt Internet Marketing efforts but more to fight against spammers to abuse the link process for there own gain.

But the question is that besides the link aspect does this really hurt your websites ability to gain traffic?

I say NO.

Here is were solid strong content comes into play. These sites receive allot of traffic and by providing strong powerful content either through articles or video you will still have the ability to capture this valued traffic.

The idea is to use these platforms as a tool to provide good information that visitors are looking for and not to Spam the crap out of them just for link love.

This is another example of how looking outside the search engines for traffic is becoming more important because once easy search engine tactics are now becoming harder and harder to crack.

Think of it like this, good valued content with no search engine link quality will get more traffic than junk, spammy content with incoming link.

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There is so much being said about the process of Link Building and Link Marketing as a whole.

What strategy should you take to insure the quality of the incoming link for better Link Popularity?

How will the search engines feel about a particular link exchange and will your Linking Campaign put you in hot water with search engines?

The overall thought about Building Links into your site is one of fear of how the search engines are going to view a permanent link into your web site.

I will state this as strait as I possibly can – Who Gives A Dam What The Search Engines Think About Your Linking Campaign.

I say this with in reason of course. You want to create a linking strategy that is best for your online viewers not what is necessarily good for search engines.

You always want to create a linking partnership with relevant web sites that only help your site traffic not annoys readers. I mean you don’t want to exchange a link for a sports web site with a garden seed web site.

If you are hesitant about getting a link from a particular site that may be spam then it probably is and you do not want to network you links through them to begin with.

As long as you maintain an ethical Link Marketing Campaign you won’t have to worry about the search engines any way. The odds that a major search engine would ban you for generating incoming links from related themes is zero to none because that’s what they intend you to do build links through relevant sites.

So stop worrying and link away but stay ethical and relevant.

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Internet Marketing with your blog is a powerful way to generate traffic to your site almost instantly with RSS, Blog and Ping. In the process of Blog and Pinging having your blog posts show up in Technorati not only will generate good traffic but will give your blog the recognition it needs to grow on the Internet and brand your business.

The idea is to blog all of your post so sites like Technorati which is the Google of Blog Search Engines can properly index your site in there results.

Here is were your keyword research comes into play by using tags that searchers are using to find topics that are interested in.

But there is a downside to getting your blog posts listed on Technorati is that popular keyword tags or popular blog posts could bury your post within minutes of your posts showing on first page.

The idea is to use more targeted long tail keyword tag phrases that have less competition in addition to using the more demand keyword phrases.

Technorati allows approx 15 tags that relate to your blog post and you want to optimize this by using a good combination of phrases to get the most out of each post.

A great way although time consuming is to perform a manual keyword tag research through Technorati by entering your keyword phrases you gathered from your keyword research into the search query under the drop down (in tag). Then click search.

You want to take a look at the results and open them up by clicking the more blog post link at bottom of result.

Take a look at the listing Technorati provides and study the days posted information that shows for each blog post.

The trick is to research for keyword tag phrases that tend to have the long number of days since posted. It may be better to use a keyword phrase tag that shows last day posted as 15days vs. a post that shows last post of 10min.

This process will assist is keeping your blog posts visible on front page longer and in return produce more targeted traffic.

The upside to this process being time consuming is that your competiton will tend to ignore this hidden gem.

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