Would you buy an item that is thought to be untrustworthy to consumers?

Why would anyone purchase a service that cannot be totally trusted?

Can you imagine buying something that is known to be some what broken by the manufacturer and still selling it as is?

These questions are more designed to open your mind to problems that openly exist with the pay per click model.

Companies pushing and selling this source of service to consumers when they know that it is not completely sound and potentially problematic.

The idea of using a service that is getting known for fraud rather than quality makes this item a lemon.

Take a look at the current definition for a lemon for automobiles:

(Lemon Definition)

A vehicle that continues to have a defect that substantially impairs its use, value, or safety. Generally, if the car has been repaired 4 or more times for the same Defect within the Warranty Period and the Defect has not been fixed, the car qualifies as a Lemon.

This definition can be used to describe the problems with pay per click advertise.

With the aspect of click fraud and the reports explaining how difficult it can be to receive credits from the advertisers for the click fraud problem is something that should leave you feeling a bit uneasy.

Along with growing rates for keywords and fraud there is the growing issue of banner blindness and these advertisement links being thought to be less trust worthy than organic. Heat map reports show this comparison.

The attitude of use us for your Internet Marketing needs and if you become a victim of click fraud its just to bad is an attitude that you should question.

Is Pay Per Click all bad?

No not at all, I think pay per click can be a great tool for A B testing on landing pages, keyword CTR, ad copy research and more, but the idea that this is a broken system even if it is a small crack in the system needs to be looked at seriously.

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