Here is a subject that I wanted to vent on; it is the ever-growing appearances of no follow tags showing up on once great high Page Rank sites.
Just in case you may be unaware of what no follow is and what it does I will elaborate a bit.
In Internet Marketing the process of building incoming links is an important one and not only building links from site but also building quality links from sites with high page rank.
These sites are thought of to be authority sites in some cases and to be able to acquire a link from these sites is more valuable than a hundred low page rank sites.
Websites like youtube, digg just for example are considered to be good sources for quality incoming links to your site. And when search engines like Yahoo and Google crawl these sites they come across links into your site and record this information and may help you rank well in search query results.
O so they used to…
The problem now for most Internet Marketing SEO professionals is that we are starting to notice that more of these sites are now implementing no follow tags.
This is a tag that tells the search engines not to follow the links. So if the tag tells search engines not to follow the links they never really know your link into your site is even there.
The reason more websites are using no follow tags is not to hurt Internet Marketing efforts but more to fight against spammers to abuse the link process for there own gain.
But the question is that besides the link aspect does this really hurt your websites ability to gain traffic?
I say NO.
Here is were solid strong content comes into play. These sites receive allot of traffic and by providing strong powerful content either through articles or video you will still have the ability to capture this valued traffic.
The idea is to use these platforms as a tool to provide good information that visitors are looking for and not to Spam the crap out of them just for link love.
This is another example of how looking outside the search engines for traffic is becoming more important because once easy search engine tactics are now becoming harder and harder to crack.
Think of it like this, good valued content with no search engine link quality will get more traffic than junk, spammy content with incoming link.
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