Real Estate SEO Search Engine Optimization

Realtor Advertising and working on ways to generate more traffic to your web site now that PPC platforms like Google’s Adwords are being littered with click fraud.

PPC is looking more and more like it is running low on backers for there poor marketing set up as click fraud is running wild and does not seem to be slowing down.

The Internet Marketing world for realtors is also noticing in reports and the most recent site maps that searchers are clicking less and less on the annoying ads that litter the internet.

Another issue that is being reported that over 8% of paid results are not trust worthy in the paid listing VS less than 2% in organic search marketing.

Problems, problems, problems…

What is the alternative?

Organic Real Estate Specific Search Engine Marketing is still the way to prevent the issue of getting robed do to click fraud. It is clear that the major search engines are not doing an overall good job stopping this serious issue and as far as refunds for the bad clicks you may be able to get some of this lost funds but the percentage is reported to be no were near what it should be.

The importance for generating listing traffic in areas other than search engines is clear. Internet Marketing SEO consultants that deal seriously in the area of organic search engine marketing and Internet advertising for real estate agents and brokers may be the portal to a long term success online with a much higher ROI (return on investment) Vs the money spent plus invalid clicks that you do not get refunded.

Organic Realtor SEO once in place and if done correctly may generate traffic long after the original process has been put in place.

What are your alternatives to PPC?

Besides the obvious of Organic Internet Advertising there seems to be more and more services that focus more on paying for time in ranking Vs pay per click. This service eliminates the problem of invalid clicks and lost ad cost.

These services are on the rise and walking through the door that search engines like Google has left wide open. The idea of paying for position with unlimited clicks with no additional cost may prove to be the way of the future for paid search traffic.

I will monitor these Internet Advertising services and post my findings, as they become available.

Would you want to by a car that you know has bugs and may end up costing you more head aches than you want?

Would you buy an item that is thought to be untrustworthy to consumers?

Why would anyone purchase a service that cannot be totally trusted?

Can you imagine buying something that is known to be some what broken by the manufacturer and still selling it as is?

These questions are more designed to open your mind to problems that openly exist with the pay per click model.

Companies pushing and selling this source of service to consumers when they know that it is not completely sound and potentially problematic.

The idea of using a service that is getting known for fraud rather than quality makes this item a lemon.

Take a look at the current definition for a lemon for automobiles:

(Lemon Definition)

A vehicle that continues to have a defect that substantially impairs its use, value, or safety. Generally, if the car has been repaired 4 or more times for the same Defect within the Warranty Period and the Defect has not been fixed, the car qualifies as a Lemon.

This definition can be used to describe the problems with pay per click advertise.

With the aspect of click fraud and the reports explaining how difficult it can be to receive credits from the advertisers for the click fraud problem is something that should leave you feeling a bit uneasy.

Along with growing rates for keywords and fraud there is the growing issue of banner blindness and these advertisement links being thought to be less trust worthy than organic. Heat map reports show this comparison.

The attitude of use us for your Internet Marketing needs and if you become a victim of click fraud its just to bad is an attitude that you should question.

Is Pay Per Click all bad?

No not at all, I think pay per click can be a great tool for A B testing on landing pages, keyword CTR, ad copy research and more, but the idea that this is a broken system even if it is a small crack in the system needs to be looked at seriously.

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